Finally, take control of your Organic Client Acquisition...
When I asked my clients to tell me why they decided to work with me, the most frequently repeated term they used was my “No BS” approach.
In line to my most important value - truth - I have a very direct style which doesn’t suit everyone.
But it suits those who want results.
5
STEPS TO TAKING FULL CONTROL OF YOUR ORGANIC CLIENT ACQUISITION
We bring our tried and tested playbook to guide you on the fast track to results
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STEP ONE
Strategy - Goals - Offer - Positioning
When growth stagnates, there's a foundational problem in 99% of cases.
Sometimes, there's no congruency across your brand touchpoints.
Other times, there's no clear, high-value offer.
Most often, there's not enough insight into the ideal clients' pain points and problems.
By guiding you through our rigorous process, we help you uncover and fix those cracks in the foundation.
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STEP TWO
Validation & Outbound Prospecting
We have to market-test your new or refined offer.
Using the Mom Test system, we help you find market validation: 1 full-priced sale to a stranger or 3 to friendly referrals.
Another necessary step is Outbound Prospecting. Against what the gurus tell you: In 99% of cases, content/inbound doesn't pull in enough revenue in Year 1. (unless you're lucky... or famous)
Content takes time. And while we work hard on that magic formula, our 4-step Social Selling methodology will bridge that gap - all without spamming or pitchslapping anyone in your network.
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STEP THREE
The Conversion Funnel 🔻
No, not a complicated multi-page webinar funnel with opt-in popups.
Just a smooth onboarding process for those who signal that they are interested in your solution and want to learn how they can work with you.
That doesn't just mean congruency across your website and social channels.
It also means anticipating doubts and objections and handling them efficiently throughout the sales process.
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STEP FOUR
The DemandGen Pot 🍲
95% of your target market aren't ready to buy from you... yet.
By placing them in the Pot 🍲 - your content ecosystem - you achieve the combined effect of
✅ ...educating your target market and building brand affinity with you
✅ ...building awareness of your narrative and category (classic DemandGen)
✅ ...occupying a piece of their mental real estate. You become their #1 choice when it's time to pick a provider.
We help you find the ideal recipe for the broth that your prospects will enjoy stewing in.(see how far we've taken the 🍲 metaphor?)
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STEP FIVE
Team, Systems, Scaling
Once you have a reliable deal flow, it's time to create a system:
✔️ Outsourcing tasks to VAs & content editors
✔️ Creating systems to streamline all marketing & sales aspects of your business
✔️ Productizing your service offering to move from done-for-you into advisory work.
Scaling has started.
The Alpha Lead Academy is a 100% advisory / coaching program.
And while we don't do any done-for-you work,
we go in-depth on your business in practically unlimited 1-1 calls.
See what's included.
Check our many Testimonials.
Our DemandGen Principles
Many paths lead to business growth. This is ours. Ideally, you want to walk it with us.
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No Spam
Starting a conversation is good. But pitching right away is bad business karma.
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Alpha Status
You and your client are equals in a win-win transaction. So there's no need to be submissive at any stage of the process.
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Truth, Not Selling
During an early-stage conversation, you are seeking the truth. You're not trying to sell.
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Client Results are #1
The moment you make Client Results your foremost success metric (instead of your revenue), your business will take off.
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Purpose-driven discipline
Having a strong WHY builds discipline and resilience.
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Trust The Process
Establishing daily routines and doing the work beats chasing virality and hoping for good luck.
“The twice-weekly calls with you were absolutely essential for my positioning.
And when I started doing content your way, I got myself a new client that paid me back 3 times the LinkedIn Bootcamp investment.
No wonder I've recomended you already several times."
Volkmar Koch
Digital Transformation Consultant
“With just a few Tweaks based on the Bootcamp, I closed 3 new retainer deals which paid me back 500% on the investment.”
Christopher Agace
Legal Advisor to SMEs
We had to revise our annual revenue forecast up by 1.5x within months of working with Michal.
Jason Ku
CEO of Pirical, an HR Tech firm
Are You Ready To Take Control Of Your Client Acquisition?
If the answer is yes then click the button below and explore what's possible for you.
© Copyright 2021 Michal Bohanes. All Rights Reserved.