Chris is a Legal Advisor to SMEs in the UK, and we worked together on adjusting his LinkedIn positioning, his profile, and his sales approach. Being the English gentleman he is, Chris was somewhat hesitant to pound his chest about his many accomplishments and vast expertise.
Without exactly turning him into the Wolf of Wall Street, I was able to help Chris to add a smidgen of boldness to his written communication.
Because when someone indicates to you that they may need help, what's more natural than to say "hey, let's jump on a call, maybe I'm the right person for you."?
And that way, Chris has inked three new retainer deals which, every month, keep ROI-ing the hell out of his investment with me :-)